We, the human beings, are indeed the product of constant evolution. Constant change and innovation made us who we are today, it is what helped us survive till date, and it is what continue to will. This same philosophy applies to almost anything that we see today. Anything that we see, touch or feel, has changed or evolved over time, either nature did the magic of innovation or we, humans, played a role of catalyst, either way, everything has evolved over these years, decades and centuries.
It’s no secret for brands & companies either that in order to survive, they’ll have to constantly innovate, change and evolve. Those who failed to do so, or resisted change, are actually the ones got left behind and with time, we will even struggle to recall their names.
One of the well-known example would be Nokia, a well reputed brand, holding a global market share of 48.7% in 2007, according to Statista, failed to keep pace with competitors and expressed reluctance to adopt the Android operating system, and insisted on using of its own OS, as a result of which, it started to loose sales and market share and ended up selling its mobile phone business to Microsoft in year 2014.
Today, we are going to continue with the same philosophy in context of beauty and personal care industry and we’ll try to understand how keenly Personal Care Brands & Companies are focused on innovation, how strongly they are pushing their boundaries to meet constantly evolving consumer needs and preferences, how hard they are trying to differentiate to survive. Afterall, we live for another day.
Top Brands Leading In Innovations & Advancements
Below, I’ve discussed some brands which are focused on innovation, and I’ve talked about how they are making a difference in beauty and personal care industry. The article may turn out to be long and comprehensive, so please feel free to skim, if that does the job for you or, read between the lines if you want to get the best out of it.
PROVEN Skincare: Personalized Formulation with AI
This is one of the first brands in our list which was started in 2019 by Ming Zhao and co-founder D. Amy Yuan, a Computational Physicist from Standford University. After being disappointed from solution provided in the industry, they started their journey with a project which was later named as The GENOME Project. It is one of the largest skincare databases behind every unique formulation generated by PROVEN.
It works by analyzing the effectiveness of more than 20,238 skincare ingredients, 100,000 products, 20 million testimonials and 4,000 scientific journal articles. To give you result, it takes into consideration 47 different factors about an individual skin type, concerns, lifestyle and environment and then formulate products for your unique skin.
Charlotte Tilbury: Celebrity-Approved Beauty Secrets
Charlotte Tilbury is a well-known makeup artist started the brand by her name i.e. Charlotte Tilbury in year 2013 with a goal in mind to curate make up looks inspired by celebrities. The Core USP of this brand is to offer formulations and products worthy of red carpet and create signature looks inspired by celebrities. The brand makes sure that it communicates the luxury vibe through its products’ packaging and the quality of product when applied on skin.
Sephora: Augmented Reality
This brand has incorporated Augmented Reality in customer shopping experience which allows its customers, try before they buy. This innovation not only just to let see how you look wearing a specific product but also has the ability to match a color-based complexion of your skin. It started in 1969-70 by Dominique Mandonnaud, with a mission to offer an extensive range and to disrupt traditional beauty retail.
TULA Skincare: Microbiome-friendly Formulations
TULA is differentiating itself from its competitors by incorporating probiotics, prebiotics and postbiotics which supports skin microbiome. Simply put, it harnesses the power of beneficial bacteria to promote skin health. Not only that, the brand also utilizes nutrient rich superfoods like blueberries and turmeric in its formulations and its products undergo clinical testing which ensures efficacy and safety for the consumer while building trust and strong relationship with its consumer.
L’Oréal: Advancements in Haircare Technology
Have you heard of L’Oréal? Of course, you did! Who am I kidding. This is a leader in beauty and personal care industry, offers wide range of cosmetics and skincare products while keeping an eye on the continuous innovation which set the trend in beauty and personal care industry.
Innovation? Sure. They have majorly two devices up and running, one, Smart Hairbrush which is designed to revolutionize haircare routine. It works by combining sensory technology with mobile app to analyze the health of your hair and then provide personalized recommendation and quick fixes. Second, they launched Water Saver (Smart Devise), aims at reducing water consumption during hair wash without compromising on the quality of the wash.
Olay: Advancements in Anti-Aging Skincare
This is one of the giants in beauty and personal care industry backed by Procter & Gamble. It started in 1952 and since then it’s been focused on anti-aging products designed to target wrinkles, fine lines and other signs of aging. The Innovation is almost same as PROVEN’s which requires you to take a selfie and upload it and then answer questions asked in quiz, and at the end based on which you’ll get product recommendations and insights about your skin such as wrinkles, fine lines and skin age etc.
NuFACE: Microcurrent Devices
NuFACE, a US based brand, started by family of a mother, Carol Cole and her two daughters, Tera & Kim. Unlike your usual brand, it is focused on designing smart Microcurrent Devises which leverages microcurrent technology, a low level of current that mimics the body’s natural electrical current. The devise is FDA approved and it works by stimulating facial muscles, improving tone resulting in more youthful appearance.
Conclusion:
These recent advances whether it’s about using AI to generate a customize formulation, offering microcurrent devises to recommend products or an advancement in haircare technology revolutionizing hair care routine, all gives us an idea of how far we have come and how this entire industry focused on innovations. As the industry continues to evolve, we can expect further advancements that prioritize individual needs and celebrate diversity, ultimately reshaping the future of beauty for generations to come.
